Measuring Deep Canvassing
Developing a deep canvass approach is a process. Independent quantitative measurement allows you to rigorously learn how far along the learning curve you are: have you developed a successful approach,…
Deep Canvassing
This site is a collection of resources on deep canvassing
and the academic research behind it.
What is Deep Canvassing?
Deep canvassing is a tactic that can be used to break through to voters in a challenging landscape, such as when confronting a controversial topic, a polarized issue, or a…
Abortion Deep Canvass Script
Below is the abortion deep canvass script used by the Leadership LAB. This script was measured by Broockman and Kalla and found to have no effect on changing abortion attitudes.…
Deep Canvassing to Reduce Transphobia
During the summer of 2015, volunteers from the Los Angeles LGBT Center Leadership LAB and SAVE "deep canvassed" conservative neighborhoods of South Florida in an attempt to decrease transphobia and increase…
Transphobia Training Materials
In 2015, the Leadership LAB and SAVE ran a canvass in Miami to reduce transphobia. As a part of this project, the Leadership LAB produced a comprehensive report of the…
Transphobia Deep Canvass Script
Below is the transphobia deep canvass script used by the Leadership LAB and SAVE. This script was measured by Broockman and Kalla and found to durably reduce prejudice against transgender people. You…